Use them wisely.

WORDS MATTER.

How's your copywriting game?
(Don't worry—I'm here to help.)

We all know that "copy is king." (Hmm. I'll just be over here changing that to QUEEN. K?)

But who has time to worry about compelling copy?

You're busy changing the world. You don't have the brain space to think about writing. Right?

Here's the thing. Words are important. Your potential customers and supporters need to know who you are, what you do, and how your work will both help them and make the world a better place.

They're important because when your communications shine, your work can shine, too.

That’s what I’m here for. I'm a writer, editor, and, well, just a fiend for mission-based copy that sparkles—and I'm here to help you create and polish up your landing pages, mailing list publications, and whatever else you're putting out there to let the world know what you're offering.

I've created innovative tailored wellness content and killer promotional copy for organizations including Microsoft, Starbucks, the Bill & Melinda Gates Foundation, and TisBest Philanthropy; and collaborated on projects involving (ew, name drop alert!) Ray Dalio, Arianna Huffington, and Ellen DeGeneres.

Let's talk about how I can help you, too.

Your work matters.
Let's TELL THEM ABOUT IT.

About

Meet Abbe

Hi there. I'm Abbe.

Writer. Editor. Catalyst.

I'm obsessed with communications that shine and—more importantly—people and organizations that are helping to make the planet and its inhabitants healthier and happier.

I took the scenic route here. With a first degree in English Literature and dreams of working in publishing, you wouldn't have assumed that I'd go into health care & wellness. But a life-altering diagnosis in my early 20s sent me on my own healing journey, then on to a career as a Registered Nurse and corporate Wellness Coach—and that eventually led right back into writing and editing. Life's funny that way.

At the time it felt like a winding road—but looking back, it makes sense. And now I bring a unique knowledge base (along with impeccable creative standards) to my clients' content and promotions. My years of experience creating meaningful content for diverse organizations have been fed by a true passion for making the world a better place.

I've worked on innovative projects for clients ranging from large corporations to small businesses to charitable organizations, crafted blogs and emails for audiences ranging from a few hundred to over 3 million, and collaborated with teams from the worlds of health care, corporate wellness, philanthropy, and entertainment.

I can't wait to learn how I can help you to do your good in the world, too.

Writing

SAMPLES

Different goals require different skills. Sometimes you need to share useful information (like, an article about a specific topic on your website). Sometimes you want to promote your work to the world (for example, an email or blog post advertising your service or celebrating the success of an initiative). And sometimes you just need another set of eyes to check your (or someone else's!) work.

Whether you're delivering important information, crafting a compelling message, or getting the word out about a specific project—let's make sure it sparkles.

PUBLISHED:

Philanthropy

Writer: Mailing list email

(Re)Writer: Home page

Editor: SEO content

Corporate Wellness

Writer: Mindfulness content

Writer: Fitness content

Better writing

means

BETTER BUSINESS.

Editing

COLLABORATIONS

Huge projects mean many perspectives at the table and multiple sets of eyes on the work. I've been a writer and editor in collaborations with diverse and well-known teams creating large scale projects with impact.

PUBLISHED:

Ray Dalio Redefine Gifting promotion page

Ellen DeGeneres email

Arianna Huffington Thrive article